Ideology

Ideology is the system of beliefs and ideals that govern the way we conduct ourselves and how we like other to also. When people don't match our ideologies we tend to judge or discriminate against them.

The ideology of a school is usually a safe, warm place that you can trust to keep your children.
Here is two images of my school that will; be on the front of the newsletter. 

This image presents the school to be an unsafe place with the gloomy, dark sky. the background gives a  negative impact on the image and could put people off sending their kids there.