The male gaze theory was put forward by Laura Mulvey and it explains the power women have over men by using their sexuality. For example this magazine cover of Lily Allen.
This image has been shot like this on purpose. This image doesn't have anything to do with her music, it does not celebrate her achievements in the music industry. She is standing in a very seductive pose which makes the reader think she is topless. The headline "Sexy beast Lily Allen & her wicked wicked ways" is specifically to appeal to males.
This is Beth Ditto who took the theory of the Male Gaze and and shown that she doesn't care. She is not what most people would call sexy or attractive, so this was a powerful statement. But as Ditto, lead singer of The Gossip, regularly takes all her clothes off on stage because she gets overheated, this nude stunt is not out of character for her, either. Therefore not really having the effect she wanted it to have.
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