Ideology

Ideology is the system of beliefs and ideals that govern the way we conduct ourselves and how we like other to also. When people don't match our ideologies we tend to judge or discriminate against them.

The ideology of a school is usually a safe, warm place that you can trust to keep your children.
Here is two images of my school that will; be on the front of the newsletter. 

This image presents the school to be an unsafe place with the gloomy, dark sky. the background gives a  negative impact on the image and could put people off sending their kids there.

Introduction to photoshop

This lesson was all about using photoshop software. We used one of our own images and used different tools to give our own effect on the image.

I chose an image of two students working in school uniform and first of all removed the background using the magic wand tool. I also made my own text and learnt to add a glow/ shadow to the text. I will continue to develop my photoshop skills and hopefully soon enough i will be good at it.

College magazine analysis

 I feel that this newsletter presents our college as a formal place. The students in the images are dressed smartly in uniforms and seem to be organised in the way they're standing in an organised fashion. The image of the choir gives us an idea that the school has a lot of extra curricular activities and a club for anyone.

Also the "Heads Message" lets us know that the head teacher is involved with the school more than others and students may know that the head is a person to speak to. 

There is a modern setting to the school with the image of the graffiti on the walls.

The male gaze theory

The male gaze theory was put forward by Laura Mulvey and it explains the power women have over men by using their  sexuality. For example this magazine cover of Lily Allen. 

  

This image has been shot like this on purpose. This image doesn't have anything to do with her music, it does not celebrate her achievements in the music industry. She is standing in a very seductive pose which makes the reader think she is topless. The headline "Sexy beast Lily Allen & her wicked wicked ways" is specifically to appeal to males. 

This is Beth Ditto who took the theory of the Male Gaze and and shown that she doesn't care. She is not what most people would call sexy or attractive, so this was a powerful statement. But as Ditto, lead singer of The Gossip, regularly takes all her clothes off on stage because she gets overheated, this nude stunt is not out of character for her, either. Therefore not really having the effect she wanted it to have.

Feminism

Origin
Feminism came around during the second world war when women for the first time had jobs, got paid a wage and had independence. When the men came back they forced the women to return to what they done previous to the war. Women disagreed with this and wanted to keep their jobs so started to protest against the men.

The history of feminism 
During the 1960's, women started protesting for equal rights.  Women before the 1960's were known as housewives and mothers and nothing but those two things. This aggravated many women and made them feel the need to reform this stereotype. The 1960's was the time to do this.

Major events-Bra burning
In the 1960's bra burning was well know. Many women burned their bras because they felt it made a statement or a stand for women rights. Many women thought that it meant freedom to be natural instead of pushed up.  At the Miss America Protest there were trashcans that women called freedom trashcans.  Women threw things such as bras, girdles, curlers, tweezers, high heels, etc. into them to be burned. 

Semiotic theory

According to Morris, human action involves signs and meanings in three different ways:                                 

The perception stage - the person becomes aware of a sign.

The manipulation stage - the person interprets the sign and decides how to respond to it.

The consummation stage - the person responds

Denotation - what something really is i.e a red rose would be a flower that is red

Connotation - what the interference of something is i.e. the red rose may connote love or could also represent the death of a loved one.